Founder & Chief Executive
BioWaste Solutions Group. Clinical and medical waste across the UK.
BirminghamBiography
Fifteen years in front of clients. Chief executive of his own healthcare company. Trading and business consultations for the people who book an hour.
Addam learned the trade where it is hardest to fake: on the floor. Retail leadership at Debenhams taught him how a room actually runs. Premium car sales at BMW, with Sytner Birmingham, taught him pace, discretion, and how to look after people spending serious money.
As Head of Sales at Baldan Group he led aesthetic technology across the Midlands, generating more than a million pounds and finishing first in his division. He was Head of Key Accounts for Sweden & Martina, responsible for clinics, groups, and a portfolio above £1.2 million. He does not hold that role now.
In 2026 he founded BioWaste Solutions Group and became its chief executive. The company collects clinical and medical waste for dental practices, aesthetic clinics, GP surgeries, vets, and other healthcare providers. Alongside it he takes trading sessions and business consultations. The standard is the one he sold with: arrive, stay compliant, and make the client’s day simpler.
The goal isn't to be better than anyone else. The goal is to be better than you were yesterday.
Selected work
From the roles themselves. No invented trading returns.
BioWaste Solutions Group. Clinical and medical waste across the UK.
Former Head of Key Accounts, Sweden & Martina. 25% annual growth, 120% of target, £500k+ in new business.
Head of Sales, Baldan Group. First in the division.
Ahead of unit and finance targets on a premium marque.
@addam.sattar. The public record of the work, kept current.
Retail, automotive, aesthetics, dental implants, and the company he founded.
Store leadership of the Lotus concession.
Sales executive, ahead of unit and finance targets.
Aesthetic technology across the Birmingham area.
Former Head of Key Accounts. A seven-figure book.
Chief executive. Clinical waste, plus trading and business consultations.
I can walk you through the career, the channels, or a £150 hour with Addam.
Automated concierge — not Addam himself. No financial advice.